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Followers
20.5M
Following
239
Total Posts
Engagement Rate
0.16%
Avg Likes
32,314
Avg Comments
Gopro is a verified Product/service brand based in United States. The account has built 20.5M followers on Instagram. To date Gopro has posted 9,378 times, currently less than one post a week. Posts average 32,314 likes and 1,082 comments, an engagement rate of 0.16%.
Gopro is a Product/service account whose 9,378 posts have grown a following of 20.5M on Instagram.
On average, Gopro's posts earn 32,314 likes and 1,082 comments, about one interaction per 614 followers.
The comment-to-like ratio works out to one comment per 30 likes, pointing to a healthy amount of conversation.
Posting frequency for Gopro sits at less than one post per week.
With 20.5M followers but only 239 accounts followed back, Gopro shows the ratio of a well-established account.
Estimated sponsored-post value
$72,000–$130,000
Based on 20.5M followers and a 0.16% engagement rate, a single sponsored post by Gopro is worth an estimated $72,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Gopro | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.02% |
| Average likes | 32,314 | 25,711 |
| Average comments | 1,082 | 376 |
| Posts per week | 0.14 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gopro | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.81% |
| Average likes | 32,314 | 19,158 |
| Average comments | 1,082 | 344 |
| Posts per week | 0.14 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Gopro is a verified product/service brand based in United States on Instagram, with 20.5M followers.
Gopro has 20,520,758 followers on Instagram (20.5M) as of Apr 23, 2026.
Gopro's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by Gopro average 32,314 likes and 1,082 comments.
Gopro posts less than once a week on average.
Gopro is registered as a business account on Instagram and is verified.
Gopro is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 9,378 posts.
Gopro's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Gopro carries the blue verified badge on Instagram.
A sponsored post from Gopro is estimated at $72,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,378
1,082
Posts / Week
0.14
Growth Score
3.2 / 100
Follower Ratio
85860.9×
Engagement
0.17%
