The UK’s bestselling lifestyle magazine! Delicious recipes, home inspiration, travel ideas and more 💐 Tag your GH recipes with
Followers
271.9K
Following
735
Total Posts
Engagement Rate
0.24%
Avg Likes
649
Avg Comments
On Instagram, Good Housekeeping UK is a verified Lifestyle brand based in United Kingdom with an audience of 271.9K. The account posts mainly around lifestyle and travel topics. To date Good Housekeeping UK has posted 9,410 times, currently around 4 posts a week. Posts average 649 likes and 17 comments, an engagement rate of 0.24%.
Tracked in the InstME index, Goodhousekeepinguk is a Lifestyle account with 271.9K followers and a back catalogue of 9,410 posts.
Against 826 Lifestyle accounts with 100K–1M followers in the InstME index, Goodhousekeepinguk's 0.24% engagement rate lands in the bottom quarter (median: 2.99%).
The like-to-comment split is roughly 39 to one, indicating a healthy amount of conversation.
In recent weeks Goodhousekeepinguk has kept to about 4 posts per week.
Goodhousekeepinguk keeps its following list short (735) relative to 271.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$950–$1,800
Based on 271.9K followers and a 0.24% engagement rate, a single sponsored post by Goodhousekeepinguk is worth an estimated $950–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Travel
| Metric | Goodhousekeepinguk | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 2.99% |
| Average likes | 649 | 7,188 |
| Average comments | 17 | 111 |
| Posts per week | 3.81 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Goodhousekeepinguk | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.72% |
| Average likes | 649 | 1,651 |
| Average comments | 17 | 45 |
| Posts per week | 3.81 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Good Housekeeping UK is a verified lifestyle brand based in United Kingdom on Instagram, with 271.9K followers.
Good Housekeeping UK posts on Instagram as @goodhousekeepinguk.
Good Housekeeping UK has 271,881 followers on Instagram (271.9K) as of Apr 23, 2026.
Good Housekeeping UK's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Good Housekeeping UK average 649 likes and 17 comments.
Good Housekeeping UK posts about 4 times per week on average.
Good Housekeeping UK is registered as a business account on Instagram and is verified.
Good Housekeeping UK is categorized as a lifestyle and travel account in the InstME index, based on the profile's bio and Instagram category across 9,410 posts.
9,410
17
Posts / Week
3.81
Growth Score
4.8 / 100
Follower Ratio
369.9×
Engagement
0.52%
Good Housekeeping UK's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Good Housekeeping UK carries the blue verified badge on Instagram.
A sponsored post from Good Housekeeping UK is estimated at $950 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
