🎨 Pro hair color & limitless creativity 💡 Education, inspiration & trend hub Tag #GoldwellApprovedUS for a chance to be featured
Followers
196.8K
Following
655
Total Posts
Engagement Rate
0.19%
Avg Likes
336
Avg Comments
On Instagram, Goldwell US is a verified Beauty brand with an audience of 196.8K. Its posts sit across beauty and tech. The account has published 5,615 posts, currently less than one post a week. Posts average 336 likes and 30 comments, an engagement rate of 0.19%.
Goldwellus's Instagram presence spans 5,615 posts and 196.8K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Goldwellus's 0.19% engagement rate is below the median of 0.47%, a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Goldwellus has published less than one post per week.
Goldwellus follows only 655 accounts while being followed by 196.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$690–$1,300
Based on 196.8K followers and a 0.19% engagement rate, a single sponsored post by Goldwellus is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Goldwellus | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.47% |
| Average likes | 336 | 1,059 |
| Average comments | 30 | 46 |
| Posts per week | 0.85 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Goldwell US is a verified beauty brand on Instagram, with 196.8K followers.
Goldwell US posts on Instagram as @goldwellus.
Goldwell US has 196,784 followers on Instagram (196.8K) as of Jul 10, 2026.
Goldwell US's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Goldwell US average 336 likes and 30 comments.
Goldwell US posts less than once a week on average.
Goldwell US is registered as a business account on Instagram and is verified.
Goldwell US is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 5,615 posts.
Yes. Goldwell US carries the blue verified badge on Instagram.
5,615
30
Posts / Week
0.85
Growth Score
3.8 / 100
Follower Ratio
300.4×
564K
Engagement
0.14%
A sponsored post from Goldwell US is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
