Est. 1918 Founded in New Zealand. Shop new arrivals online and in store now
Followers
734.9K
Following
685
Total Posts
Engagement Rate
0.14%
Avg Likes
1,023
Avg Comments
Glassons is a verified business account based in New Zealand, with 734.9K followers on Instagram. To date Glassons has posted 13,058 times, currently around 25 posts a week. Engagement runs at 0.14%, or about 1,023 likes and 6 comments per post.
Glassons shows up in the InstME index as a business account, 734.9K followers, 13,058 posts.
Typical engagement for Glassons runs to 1,023 likes and 6 comments a post, one interaction per 715 followers.
The audience comments once per 178 likes on average, an audience that mostly engages through likes.
Glassons keeps a posting cadence of about 25 posts per week, more than one per day.
Glassons follows only 685 accounts while being followed by 734.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,600–$4,800
Based on 734.9K followers and a 0.14% engagement rate, a single sponsored post by Glassons is worth an estimated $2,600–$4,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Glassons | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.25% |
| Average likes | 1,023 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 24.68 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Glassons is a verified Instagram brand based in New Zealand on Instagram, with 734.9K followers.
Glassons has 734,947 followers on Instagram (734.9K) as of Jul 9, 2026.
Glassons's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Glassons average 1,023 likes and 6 comments.
Glassons posts about 25 times per week on average.
Glassons is registered as a business account on Instagram and is verified.
Glassons's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Glassons carries the blue verified badge on Instagram.
A sponsored post from Glassons is estimated at $2,600 to $4,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
13,058
6
Posts / Week
24.68
Growth Score
2.8 / 100
Follower Ratio
1072.9×
Engagement
0.29%
