More choice. More style. More reasons to take the long way home.
Outreach This Creator For FreeFollowers
673.6K
Following
97
Total Posts
Engagement Rate
0.94%
Avg Likes
6,196
Avg Comments
General Motors is a verified Fashion brand based in United States, with 673.6K followers on Instagram. The account posts mainly around fashion and home & diy topics. To date General Motors has posted 187 times, currently around 2 posts a week. Engagement runs at 0.94%, or about 6,196 likes and 123 comments per post.
Generalmotors's Instagram presence spans 187 posts and 673.6K followers, profiling it as a Fashion account.
For Fashion accounts with 100K–1M followers, Generalmotors's 0.94% engagement rate is above the median of 0.86%, a read from 2,126 accounts in the InstME index.
The like-to-comment split is roughly 51 to one, indicating a healthy amount of conversation.
Generalmotors's recent cadence works out to about 2 posts per week.
Generalmotors follows only 97 accounts while being followed by 673.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400–$4,400
Based on 673.6K followers and a 0.94% engagement rate, a single sponsored post by Generalmotors is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Home & DIY
| Metric | Generalmotors | Cohort median |
|---|---|---|
| Engagement rate | 0.94% | 0.86% |
| Average likes | 6,196 | 1,969 |
| Average comments | 123 | 58 |
| Posts per week | 2.33 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Generalmotors | Cohort median |
|---|---|---|
| Engagement rate | 0.94% | 0.69% |
| Average likes | 6,196 | 1,576 |
| Average comments | 123 | 52 |
| Posts per week | 2.33 | 0.65 |
Median values from 305 Fashion accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
General Motors is a verified fashion brand based in United States on Instagram, with 673.6K followers.
General Motors posts on Instagram as @generalmotors.
General Motors has 673,570 followers on Instagram (673.6K) as of Apr 28, 2026.
General Motors's engagement rate is 0.94%, calculated from average likes and comments per post relative to followers. That is above the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by General Motors average 6,196 likes and 123 comments.
General Motors posts about 2 times per week on average.
General Motors is registered as a business account on Instagram and is verified.
General Motors is categorized as a fashion and home & diy account in the InstME index, based on the profile's bio and Instagram category across 187 posts.
General Motors's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
187
123
Posts / Week
2.33
Growth Score
18.8 / 100
Follower Ratio
6944.0×
Engagement
0.06%
Yes. General Motors carries the blue verified badge on Instagram.
A sponsored post from General Motors is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
