Creator turned founder Co-Founder & President @fixatedstudio Founded Previously:
Followers
95.5K
Following
998
Total Posts
Engagement Rate
1.21%
Avg Likes
1,133
Avg Comments
Jason Wilhelm is a verified Business creator, with 95.5K followers on Instagram. The account posts mainly around business and lifestyle topics. To date Jason Wilhelm has posted 17 times, currently less than one post a week. Posts average 1,133 likes and 24 comments, an engagement rate of 1.21%.
General shows up in the InstME index as a Business account, 95.5K followers, 17 posts.
General has an engagement rate of 1.21%, which is below the median of 1.46% for Business accounts with 10K–100K followers, based on 5,335 accounts in the InstME index.
For roughly every 48 likes there is one comment, a healthy amount of conversation.
General currently publishes less than one post per week.
Estimated sponsored-post value
$400–$750
Based on 95.5K followers and a 1.21% engagement rate, a single sponsored post by General is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | General | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 1.46% |
| Average likes | 1,133 | 334 |
| Average comments | 24 | 22 |
| Posts per week | 0.04 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Jason Wilhelm is a verified business creator on Instagram, with 95.5K followers.
Jason Wilhelm posts on Instagram as @general.
Jason Wilhelm has 95,525 followers on Instagram (95.5K) as of Jul 16, 2026.
Jason Wilhelm's engagement rate is 1.21%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Jason Wilhelm average 1,133 likes and 24 comments.
Jason Wilhelm posts less than once a week on average.
Jason Wilhelm is registered as a creator account on Instagram and is verified.
Jason Wilhelm is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 17 posts.
Yes. Jason Wilhelm carries the blue verified badge on Instagram.
17
24
Posts / Week
0.04
Growth Score
24.2 / 100
Follower Ratio
95.7×
280.8K
Engagement
0.29%
A sponsored post from Jason Wilhelm is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
