The Reign of Thrones continues. Celebrate 15 years of GOT all month long, only on @HBOMax.
Followers
9.1M
Following
115
Total Posts
Engagement Rate
2.59%
Avg Likes
234,694
Avg Comments
Game of Thrones is a verified TV show creator, with 9.1M followers on Instagram. The account has published 1,531 posts, currently around 2 posts a week. Typical posts draw 234,694 likes and 2,061 comments, putting engagement at 2.59%.
Gameofthrones shows up in the InstME index as a TV show account, 9.1M followers, 1,531 posts.
Posts by Gameofthrones tend to gather 234,694 likes and 2,061 comments, about one interaction per 39 followers.
At one comment per 114 likes, the ratio points to an audience that mostly engages through likes.
On average, Gameofthrones's video content earns 811K views.
In recent weeks Gameofthrones has kept to about one post per week.
Gameofthrones follows only 115 accounts while being followed by 9.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$83,000–$150,000
Based on 9.1M followers and a 2.59% engagement rate, a single sponsored post by Gameofthrones is worth an estimated $83,000–$150,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Gameofthrones | Cohort median |
|---|---|---|
| Engagement rate | 2.59% | 1.02% |
| Average likes | 234,694 | 25,711 |
| Average comments | 2,061 | 376 |
| Posts per week | 1.74 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Game of Thrones is a verified tv show creator on Instagram, with 9.1M followers.
Game of Thrones posts on Instagram as @gameofthrones.
Game of Thrones has 9,145,161 followers on Instagram (9.1M) as of Apr 8, 2026.
Game of Thrones's engagement rate is 2.59%, calculated from average likes and comments per post relative to followers.
Posts by Game of Thrones average 234,694 likes and 2,061 comments.
Game of Thrones posts about 2 times per week on average.
Game of Thrones is registered as a creator account on Instagram and is verified.
Game of Thrones is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 1,531 posts.
Yes. Game of Thrones carries the blue verified badge on Instagram.
1,531
2,061
Avg Views
810,964
Posts / Week
1.74
Growth Score
51.8 / 100
Engagement
1.11%
A sponsored post from Game of Thrones is estimated at $83,000 to $150,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
