The Late Show with Stephen @Colbert 11:35pm ET l Next day 📸:
Followers
6.1M
Following
1.3K
Total Posts
Engagement Rate
3.47%
Avg Likes
208,731
Avg Comments
The Late Show is a verified TV show brand, with 6.1M followers on Instagram. The account has published 9,338 posts, currently around 47 posts a week. Engagement runs at 3.47%, or about 208,731 likes and 2,626 comments per post.
On Instagram, Colbertlateshow runs a TV show account that has published 9,338 posts and gathered 6.1M followers.
Posts by Colbertlateshow tend to gather 208,731 likes and 2,626 comments, about one interaction per 29 followers.
At one comment per 80 likes, the ratio points to an audience that mostly engages through likes.
Colbertlateshow's recent cadence works out to about 47 posts per week, more than one per day.
Colbertlateshow follows only 1,289 accounts while being followed by 6.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$74,000–$140,000
Based on 6.1M followers and a 3.47% engagement rate, a single sponsored post by Colbertlateshow is worth an estimated $74,000–$140,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Colbertlateshow | Cohort median |
|---|---|---|
| Engagement rate | 3.47% | 1.02% |
| Average likes | 208,731 | 25,711 |
| Average comments | 2,626 | 376 |
| Posts per week | 47 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Late Show is a verified tv show brand on Instagram, with 6.1M followers.
The Late Show posts on Instagram as @colbertlateshow.
The Late Show has 6,086,598 followers on Instagram (6.1M) as of Jul 15, 2026.
The Late Show's engagement rate is 3.47%, calculated from average likes and comments per post relative to followers.
Posts by The Late Show average 208,731 likes and 2,626 comments.
The Late Show posts about 47 times per week on average.
The Late Show is registered as a business account on Instagram and is verified.
The Late Show is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 9,338 posts.
Yes. The Late Show carries the blue verified badge on Instagram.
9,338
2,626
Posts / Week
47
Growth Score
69.4 / 100
Follower Ratio
4722.0×
Engagement
3.76%
A sponsored post from The Late Show is estimated at $74,000 to $140,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
