For the Creative Spirit. Tag us. Shop here ⤵︎
Followers
4.8M
Following
968
Total Posts
Engagement Rate
0.04%
Avg Likes
1,927
Avg Comments
Free People runs a verified business account account with 4.8M followers on Instagram. To date Free People has posted 17,718 times, currently around 13 posts a week. Posts average 1,927 likes and 20 comments, an engagement rate of 0.04%.
Counting 4.8M followers and 17,718 posts, Freepeople sits in the InstME index as a business account.
Freepeople averages 1,927 likes and 20 comments per post, roughly one interaction for every 2,471 of its followers.
One comment lands for every 96 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 13 posts per week, more than one per day.
With 4.8M followers but only 968 accounts followed back, Freepeople shows the ratio of a well-established account.
Estimated sponsored-post value
$17,000–$31,000
Based on 4.8M followers and a 0.04% engagement rate, a single sponsored post by Freepeople is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Freepeople | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 1,927 | 25,711 |
| Average comments | 20 | 376 |
| Posts per week | 13.38 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Free People is a verified Instagram brand on Instagram, with 4.8M followers.
Free People posts on Instagram as @freepeople.
Free People has 4,813,070 followers on Instagram (4.8M) as of Jul 15, 2026.
Free People's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Free People average 1,927 likes and 20 comments.
Free People posts about 13 times per week on average.
Free People is registered as a business account on Instagram and is verified.
Yes. Free People carries the blue verified badge on Instagram.
A sponsored post from Free People is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
17,718
20
Posts / Week
13.38
Growth Score
0.8 / 100
Follower Ratio
4972.2×
Engagement
0.22%
