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Free People runs a verified business account account with 4.8M followers on Instagram. To date Free People has posted 17,718 times, currently around 13 posts a week. Posts average 1,927 likes and 20 comments, an engagement rate of 0.04%.
Counting 4.8M followers and 17,718 posts, Freepeople sits in the InstME index as a business account.
Freepeople averages 1,927 likes and 20 comments per post, roughly one interaction for every 2,471 of its followers.
One comment lands for every 96 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 13 posts per week, more than one per day.
Freepeople's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 4.8M followers but only 968 accounts followed back, Freepeople shows the ratio of a well-established account.
Estimated sponsored-post value
$17,000–$31,000
Based on 4.8M followers and a 0.04% engagement rate, a single sponsored post by Freepeople is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Freepeople | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 1,927 | 25,711 |
| Average comments | 20 | 376 |
| Posts per week | 13.38 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Free People is a verified Instagram brand on Instagram, with 4.8M followers.
Free People posts on Instagram as @freepeople.
Free People has 4,813,070 followers on Instagram (4.8M) as of Jul 15, 2026.
Free People's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Free People average 1,927 likes and 20 comments.
Free People posts about 13 times per week on average.
InstME's audience-quality analysis estimates about 10% of Free People's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Free People is registered as a business account on Instagram and is verified.
Yes. Free People carries the blue verified badge on Instagram.
Total Posts
17,718
Avg Comments
20
Engagement
6.99%
A sponsored post from Free People is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
