Comforting plant based recipes + life as a millennial dad Let’s work together: 📍Hamilton
Followers
585K
Following
3.1K
Total Posts
Engagement Rate
4.43%
Avg Likes
25,697
Avg Comments
On Instagram, Fraser Fitzgerald | Plant-Based Chef is a verified Food creator with an audience of 585K. Content spans food and parenting. To date Fraser Fitzgerald | Plant-Based Chef has posted 2,335 times, currently less than one post a week. Engagement runs at 4.43%, or about 25,697 likes and 231 comments per post.
Frasercooks shows up in the InstME index as a Food account, 585K followers, 2,335 posts.
For Food accounts with 100K–1M followers, Frasercooks's 4.43% engagement rate is in the top quarter (median: 0.74%), a read from 1,551 accounts in the InstME index.
At one comment per 111 likes, the ratio points to an audience that mostly engages through likes.
Frasercooks sees 639.7K views per video on average, 1.1× its followers, a pattern of content travelling outside the follower base.
Frasercooks's recent cadence works out to less than one post per week.
InstME's checks rate Frasercooks's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Frasercooks follows only 3,140 accounts while being followed by 585K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,200–$15,000
Based on 585K followers and a 4.43% engagement rate, a single sponsored post by Frasercooks is worth an estimated $8,200–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Frasercooks | Cohort median |
|---|---|---|
| Engagement rate | 4.43% | 0.74% |
| Average likes | 25,697 | 1,665 |
| Average comments | 231 | 54 |
| Posts per week | 0.1 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Fraser Fitzgerald | Plant-Based Chef is a verified food creator on Instagram, with 585K followers.
Fraser Fitzgerald | Plant-Based Chef posts on Instagram as @frasercooks.
Fraser Fitzgerald | Plant-Based Chef has 584,974 followers on Instagram (585K) as of Apr 5, 2026.
Fraser Fitzgerald | Plant-Based Chef's engagement rate is 4.43%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Fraser Fitzgerald | Plant-Based Chef average 25,697 likes and 231 comments.
Fraser Fitzgerald | Plant-Based Chef posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Fraser Fitzgerald | Plant-Based Chef's followers are low-quality or inactive, giving an audience-quality score of 100/100.
2,335
231
Avg Views
639,677
Posts / Week
0.1
Growth Score
88.6 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
Engagement
1.11%
Fraser Fitzgerald | Plant-Based Chef is registered as a creator account on Instagram and is verified.
Fraser Fitzgerald | Plant-Based Chef is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,335 posts.
Yes. Fraser Fitzgerald | Plant-Based Chef carries the blue verified badge on Instagram.
A sponsored post from Fraser Fitzgerald | Plant-Based Chef is estimated at $8,200 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
