Whether you think you can or you think you can’t, you’re right.
Followers
6.8M
Following
122
Total Posts
Engagement Rate
0.15%
Avg Likes
9,504
Avg Comments
Ford Motor Company is a verified business account based in United States. The account has built 6.8M followers on Instagram. The account has published 880 posts, currently less than one post a week. Posts average 9,504 likes and 725 comments, an engagement rate of 0.15%.
Ford is a business account on Instagram with 6.8M followers and 880 published posts.
Ford averages 9,504 likes and 725 comments per post, roughly one interaction for every 661 of its followers.
One comment lands for every 13 likes, which reads as an unusually discussion-heavy audience.
Ford maintains a rhythm of less than one post per week.
With 6.8M followers but only 122 accounts followed back, Ford shows the ratio of a well-established account.
Estimated sponsored-post value
$24,000–$44,000
Based on 6.8M followers and a 0.15% engagement rate, a single sponsored post by Ford is worth an estimated $24,000–$44,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Ford | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.02% |
| Average likes | 9,504 | 25,711 |
| Average comments | 725 | 376 |
| Posts per week | 0.28 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ford | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.81% |
| Average likes | 9,504 | 19,158 |
| Average comments | 725 | 344 |
| Posts per week | 0.28 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Ford Motor Company is a verified Instagram brand based in United States on Instagram, with 6.8M followers.
Ford Motor Company posts on Instagram as @ford.
Ford Motor Company has 6,758,172 followers on Instagram (6.8M) as of Jul 9, 2026.
Ford Motor Company's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
Posts by Ford Motor Company average 9,504 likes and 725 comments.
Ford Motor Company posts less than once a week on average.
Ford Motor Company is registered as a business account on Instagram and is verified.
Ford Motor Company's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ford Motor Company carries the blue verified badge on Instagram.
880
725
Posts / Week
0.28
Growth Score
3 / 100
Follower Ratio
55394.9×
Engagement
0.11%
A sponsored post from Ford Motor Company is estimated at $24,000 to $44,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
