Let’s RIDE. Since 1903. Some of the motorcycles and accessories shown on this account may not be street legal or sold by H-D.
Followers
5.7M
Following
1.4K
Total Posts
Engagement Rate
0.3%
Avg Likes
17,271
Avg Comments
Harley-Davidson is a verified business account on Instagram based in United States, tracked in the InstME index with 5.7M followers. Harley-Davidson has shared 5,484 posts to date, currently less than one post a week. Posts average 17,271 likes and 202 comments, an engagement rate of 0.3%.
The business account Harleydavidson has posted 5,484 times on Instagram and drawn 5.7M followers.
Each post from Harleydavidson averages 17,271 likes and 202 comments, or about one interaction per 328 followers.
Followers weigh in with a comment about every 86 likes, an audience that mostly engages through likes.
Lately Harleydavidson has been publishing less than one post per week.
The account follows just 1,428 others against 5.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$20,000–$37,000
Based on 5.7M followers and a 0.3% engagement rate, a single sponsored post by Harleydavidson is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Harleydavidson | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.02% |
| Average likes | 17,271 | 25,711 |
| Average comments | 202 | 376 |
| Posts per week | 0.92 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Harleydavidson | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.81% |
| Average likes | 17,271 | 19,158 |
| Average comments | 202 | 344 |
| Posts per week | 0.92 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Harley-Davidson is a verified Instagram brand based in United States on Instagram, with 5.7M followers.
Harley-Davidson posts on Instagram as @harleydavidson.
Harley-Davidson has 5,737,028 followers on Instagram (5.7M) as of Jul 10, 2026.
Harley-Davidson's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Harley-Davidson average 17,271 likes and 202 comments.
Harley-Davidson posts less than once a week on average.
Harley-Davidson is registered as a business account on Instagram and is verified.
Harley-Davidson's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Harley-Davidson carries the blue verified badge on Instagram.
5,484
202
Posts / Week
0.92
Growth Score
6 / 100
Follower Ratio
4017.5×
Engagement
0.41%
A sponsored post from Harley-Davidson is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
