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On Instagram, Shubhi Walia | 📍Lucknow | | Custom Cakes is a verified Music creator based in India with an audience of 40.2K. Its posts sit across music and art. Shubhi Walia | 📍Lucknow | | Custom Cakes has shared 2,493 posts to date, currently less than one post a week. Engagement runs at 0.24%, or about 89 likes and 9 comments per post.
On Instagram, Fluffandcup runs a Music account that has published 2,493 posts and gathered 40.2K followers.
Fluffandcup has an engagement rate of 0.24%, which is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers, based on 17,051 accounts in the InstME index.
For roughly every 10 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Fluffandcup has published less than one post per week.
Estimated sponsored-post value
$140–$260
Based on 40.2K followers and a 0.24% engagement rate, a single sponsored post by Fluffandcup is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Fluffandcup | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 2.47% |
| Average likes | 89 | 535 |
| Average comments | 9 | 35 |
| Posts per week | 0.3 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fluffandcup | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 2.24% |
| Average likes | 89 | 515 |
| Average comments | 9 | 25 |
| Posts per week | 0.3 | 0.32 |
Median values from 63 Music accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Shubhi Walia | 📍Lucknow | | Custom Cakes is a verified music creator based in India on Instagram, with 40.2K followers.
Shubhi Walia | 📍Lucknow | | Custom Cakes posts on Instagram as @fluffandcup.
Shubhi Walia | 📍Lucknow | | Custom Cakes has 40,238 followers on Instagram (40.2K) as of Sep 10, 2026.
Shubhi Walia | 📍Lucknow | | Custom Cakes's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Shubhi Walia | 📍Lucknow | | Custom Cakes average 89 likes and 9 comments.
Shubhi Walia | 📍Lucknow | | Custom Cakes posts less than once a week on average.
Shubhi Walia | 📍Lucknow | | Custom Cakes is registered as a creator account on Instagram and is verified.
Avg Comments
9
Engagement
64.44%
Shubhi Walia | 📍Lucknow | | Custom Cakes is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 2,493 posts.
Shubhi Walia | 📍Lucknow | | Custom Cakes's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Shubhi Walia | 📍Lucknow | | Custom Cakes carries the blue verified badge on Instagram.
A sponsored post from Shubhi Walia | 📍Lucknow | | Custom Cakes is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
