Creators of fine fabrics, wallpaper, lampshades and accessories designed and printed in-house in Wiltshire, England. Certified B Corporation
Followers
111.6K
Following
3K
Total Posts
Engagement Rate
0.64%
Avg Likes
695
Avg Comments
Fermoie runs a verified Home & DIY brand account based in United Kingdom with 111.6K followers on Instagram. The account posts mainly around home & diy and lifestyle topics. To date Fermoie has posted 2,620 times, currently less than one post a week. Typical posts draw 695 likes and 23 comments, putting engagement at 0.64%.
Counting 111.6K followers and 2,620 posts, Fermoie sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Fermoie's 0.64% engagement rate is in line with the median of 0.63%.
Comments arrive at about one per 30 likes, a sign of a healthy amount of conversation.
Lately Fermoie has been publishing less than one post per week.
Estimated sponsored-post value
$390–$730
Based on 111.6K followers and a 0.64% engagement rate, a single sponsored post by Fermoie is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Fermoie | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.63% |
| Average likes | 695 | 1,415 |
| Average comments | 23 | 30 |
| Posts per week | 0.27 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fermoie | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.43% |
| Average likes | 695 | 1,139 |
| Average comments | 23 | 17 |
| Posts per week | 0.27 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Fermoie is a verified home & diy brand based in United Kingdom on Instagram, with 111.6K followers.
Fermoie has 111,616 followers on Instagram (111.6K) as of Jul 13, 2026.
Fermoie's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Fermoie average 695 likes and 23 comments.
Fermoie posts less than once a week on average.
Fermoie is registered as a business account on Instagram and is verified.
Fermoie is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,620 posts.
Fermoie's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Fermoie carries the blue verified badge on Instagram.
2,620
23
Posts / Week
0.27
Growth Score
12.8 / 100
Follower Ratio
37.0×
Engagement
0%
A sponsored post from Fermoie is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
