Unmissable stories, fashion, beauty & lifestyle inspiration from the Femail, Inspire and Secrets & Lives desks at the Daily Mail 👇
Followers
18.6K
Following
826
Total Posts
Engagement Rate
1.14%
Avg Likes
172
Avg Comments
Daily Mail Femail is a verified Fashion creator, with 18.6K followers on Instagram. Its posts sit across fashion and lifestyle. To date Daily Mail Femail has posted 877 times, currently around 6 posts a week. Typical posts draw 172 likes and 39 comments, putting engagement at 1.14%.
Femail's Instagram presence spans 877 posts and 18.6K followers, profiling it as a Fashion account.
Femail has an engagement rate of 1.14%, which is in line with the median of 1.09% for Fashion accounts with 10K–100K followers, based on 7,395 accounts in the InstME index.
The like-to-comment split is roughly 4 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Femail has published about 6 posts per week.
Estimated sponsored-post value
$74–$140
Based on 18.6K followers and a 1.14% engagement rate, a single sponsored post by Femail is worth an estimated $74–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
| Metric | Femail | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 1.09% |
| Average likes | 172 | 243 |
| Average comments | 39 | 19 |
| Posts per week | 5.62 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Daily Mail Femail is a verified fashion creator on Instagram, with 18.6K followers.
Daily Mail Femail posts on Instagram as @femail.
Daily Mail Femail has 18,587 followers on Instagram (18.6K) as of Jul 13, 2026.
Daily Mail Femail's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Daily Mail Femail average 172 likes and 39 comments.
Daily Mail Femail posts about 6 times per week on average.
Daily Mail Femail is registered as a creator account on Instagram and is verified.
Daily Mail Femail is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 877 posts.
Yes. Daily Mail Femail carries the blue verified badge on Instagram.
877
39
Posts / Week
5.62
Growth Score
22.8 / 100
Follower Ratio
22.5×
Engagement
1.16%
A sponsored post from Daily Mail Femail is estimated at $74 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
