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Ruby Liang | SG Mom is a verified Travel creator on Instagram based in South Korea, tracked in the InstME index with 32.5K followers. Content spans travel and parenting. The account has published 3,680 posts, currently less than one post a week. Typical posts draw 1,382 likes and 871 comments, putting engagement at 6.94%.
The Travel account Familystaysg has posted 3,680 times on Instagram and drawn 32.5K followers.
Among 2,887 Travel accounts with 10K–100K followers in the InstME index, Familystaysg's 6.94% engagement rate comes in in the top quarter (median: 1.02%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video posts pull 101.2K views on average, roughly 3.1× Familystaysg's follower base, evidence of reach beyond its own audience.
Familystaysg maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$450–$840
Based on 32.5K followers and a 6.94% engagement rate, a single sponsored post by Familystaysg is worth an estimated $450–$840. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in South Korea, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Familystaysg | Cohort median |
|---|---|---|
| Engagement rate | 6.94% | 1.02% |
| Average likes | 1,382 | 250 |
| Average comments | 871 | 14 |
| Posts per week | 0.17 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Familystaysg | Cohort median |
|---|---|---|
| Engagement rate | 6.94% | 0.86% |
| Average likes | 1,382 | 205 |
| Average comments | 871 | 11 |
| Posts per week | 0.17 | 0.9 |
Median values from 581 accounts in South Korea with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Ruby Liang | SG Mom is a verified travel creator based in South Korea on Instagram, with 32.5K followers.
Ruby Liang | SG Mom posts on Instagram as @familystaysg.
Ruby Liang | SG Mom has 32,464 followers on Instagram (32.5K) as of Sep 26, 2026.
Ruby Liang | SG Mom's engagement rate is 6.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Ruby Liang | SG Mom average 1,382 likes and 871 comments.
Ruby Liang | SG Mom posts less than once a week on average.
Ruby Liang | SG Mom is registered as a creator account on Instagram and is verified.
Ruby Liang | SG Mom is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 3,680 posts.
Total Posts
3,680
Avg Comments
871
Engagement
0.42%
Ruby Liang | SG Mom's profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ruby Liang | SG Mom carries the blue verified badge on Instagram.
A sponsored post from Ruby Liang | SG Mom is estimated at $450 to $840. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
