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322.6K
Following
27
Total Posts
Engagement Rate
0.35%
Avg Likes
1,124
Avg Comments
Reaching 322.6K followers on Instagram, The Estée Lauder Companies is a verified Beauty brand. Content spans beauty and health. The account has published 3,152 posts, currently less than one post a week. Engagement runs at 0.35%, or about 1,124 likes and 20 comments per post.
Esteelaudercompanies's Instagram presence spans 3,152 posts and 322.6K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Esteelaudercompanies's 0.35% engagement rate is below the median of 0.47%, a read from 1,553 accounts in the InstME index.
The audience comments once per 55 likes on average, a healthy amount of conversation.
Over recent weeks, Esteelaudercompanies has published less than one post per week.
Esteelaudercompanies follows only 27 accounts while being followed by 322.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 322.6K followers and a 0.35% engagement rate, a single sponsored post by Esteelaudercompanies is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Esteelaudercompanies | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.47% |
| Average likes | 1,124 | 1,059 |
| Average comments | 20 | 46 |
| Posts per week | 0.33 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Estée Lauder Companies is a verified beauty brand on Instagram, with 322.6K followers.
The Estée Lauder Companies posts on Instagram as @esteelaudercompanies.
The Estée Lauder Companies has 322,642 followers on Instagram (322.6K) as of Jul 15, 2026.
The Estée Lauder Companies's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by The Estée Lauder Companies average 1,124 likes and 20 comments.
The Estée Lauder Companies posts less than once a week on average.
The Estée Lauder Companies is registered as a business account on Instagram and is verified.
The Estée Lauder Companies is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 3,152 posts.
3,152
20
Posts / Week
0.33
Growth Score
7 / 100
Follower Ratio
11949.7×
Engagement
0.03%
Yes. The Estée Lauder Companies carries the blue verified badge on Instagram.
A sponsored post from The Estée Lauder Companies is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
