The leading luxury retailer of Perfume | Makeup | Skincare products in Nigeria _ Order via Dm, Site or WhatsApp at +2349062277470 or +2349062858516
Outreach This Creator For FreeFollowers
63.6K
Following
34
Total Posts
Engagement Rate
0.27%
Avg Likes
160
Avg Comments
essenza is a Beauty brand on Instagram based in Nigeria, tracked in the InstME index with 63.6K followers. Content spans beauty and tech. essenza has shared 7,174 posts to date, currently around 10 posts a week. Typical posts draw 160 likes and 10 comments, putting engagement at 0.27%.
Essenza_ng has built an audience of 63.6K followers on Instagram over 7,174 posts as a Beauty account.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Essenza_ng's 0.27% engagement rate comes in below the median of 0.57%.
Roughly one in 16 likes comes with a comment, an unusually discussion-heavy audience.
Essenza_ng maintains a rhythm of about 10 posts per week, more than one per day.
The account follows just 34 others against 63.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$220–$410
Based on 63.6K followers and a 0.27% engagement rate, a single sponsored post by Essenza_ng is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Essenza_ng | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.57% |
| Average likes | 160 | 134 |
| Average comments | 10 | 12 |
| Posts per week | 10.08 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Essenza_ng | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.89% |
| Average likes | 160 | 214 |
| Average comments | 10 | 17 |
| Posts per week | 10.08 | 0.22 |
Median values from 171 Beauty accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
essenza is a beauty brand based in Nigeria on Instagram, with 63.6K followers.
essenza posts on Instagram as @essenza_ng.
essenza has 63,639 followers on Instagram (63.6K) as of Jul 9, 2026.
essenza's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by essenza average 160 likes and 10 comments.
essenza posts about 10 times per week on average.
essenza is registered as a business account on Instagram.
essenza is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 7,174 posts.
essenza's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,174
10
Posts / Week
10.08
Growth Score
5.4 / 100
Follower Ratio
1871.7×
Engagement
4.77%
A sponsored post from essenza is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
