Staff Photographer for @nytimes
Followers
36.9K
Following
2.2K
Total Posts
Engagement Rate
0.26%
Avg Likes
82
Avg Comments
Erin Schaff is a verified Photography creator. The account has built 36.9K followers on Instagram. The account has published 352 posts, currently less than one post a week. Typical posts draw 82 likes and 14 comments, putting engagement at 0.26%.
Erinschaff has built an audience of 36.9K followers on Instagram over 352 posts as a Photography account.
Erinschaff's 0.26% engagement rate is in the bottom quarter (median: 2.46%) among Photography accounts with 10K–100K followers, measured across 3,423 accounts in the InstME index.
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Erinschaff's output runs to less than one post per week.
Estimated sponsored-post value
$130–$240
Based on 36.9K followers and a 0.26% engagement rate, a single sponsored post by Erinschaff is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Erinschaff | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 2.46% |
| Average likes | 82 | 523 |
| Average comments | 14 | 25 |
| Posts per week | 0.15 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Erin Schaff is a verified photography creator on Instagram, with 36.9K followers.
Erin Schaff posts on Instagram as @erinschaff.
Erin Schaff has 36,860 followers on Instagram (36.9K) as of Jul 13, 2026.
Erin Schaff's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Erin Schaff average 82 likes and 14 comments.
Erin Schaff posts less than once a week on average.
Erin Schaff is registered as a creator account on Instagram and is verified.
Erin Schaff is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 352 posts.
Yes. Erin Schaff carries the blue verified badge on Instagram.
352
14
Posts / Week
0.15
Growth Score
5.2 / 100
Follower Ratio
16.4×
Engagement
14.95%
A sponsored post from Erin Schaff is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
