† Confidence | Lifestyle | Motherhood 📍 NYC 📩 Collabs:
Followers
15.1K
Following
166
Total Posts
Engagement Rate
0.88%
Avg Likes
126
Avg Comments
Erica Willis runs a verified Lifestyle creator account with 15.1K followers on Instagram. The account posts mainly around lifestyle and parenting topics. The account has published 62 posts, currently less than one post a week. Typical posts draw 126 likes and 6 comments, putting engagement at 0.88%.
The Lifestyle account Ericaawillis has posted 62 times on Instagram and drawn 15.1K followers.
Ericaawillis's 0.88% engagement rate is in the bottom quarter (median: 3.25%) among Lifestyle accounts with 10K–100K followers, measured across 1,602 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Ericaawillis's videos average 405 views per post.
Posting frequency for Ericaawillis sits at less than one post per week.
Estimated sponsored-post value
$53–$98
Based on 15.1K followers and a 0.88% engagement rate, a single sponsored post by Ericaawillis is worth an estimated $53–$98. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Parenting
| Metric | Ericaawillis | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 3.25% |
| Average likes | 126 | 875 |
| Average comments | 6 | 33 |
| Posts per week | 0.45 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Erica Willis is a verified lifestyle creator on Instagram, with 15.1K followers.
Erica Willis posts on Instagram as @ericaawillis.
Erica Willis has 15,051 followers on Instagram (15.1K) as of Apr 8, 2026.
Erica Willis's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Erica Willis average 126 likes and 6 comments.
Erica Willis posts less than once a week on average.
Erica Willis is registered as a creator account on Instagram and is verified.
Erica Willis is categorized as a lifestyle and parenting account in the InstME index, based on the profile's bio and Instagram category across 62 posts.
Yes. Erica Willis carries the blue verified badge on Instagram.
62
6
Avg Views
405
Posts / Week
0.45
Growth Score
17.6 / 100
Engagement
36.99%
A sponsored post from Erica Willis is estimated at $53 to $98. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
