Multiple award winning musician, 🇿🇦✊🏾Hip hop mogul, producer, father of 3, trendsetter.
Followers
2.3M
Following
46
Total Posts
Engagement Rate
1.07%
Avg Likes
23,449
Avg Comments
On Instagram, Mthembeni Ndevu is a verified Music creator based in South Africa with an audience of 2.3M. The account posts mainly around music and tech topics. The account has published 355 posts, currently less than one post a week. Posts average 23,449 likes and 584 comments, an engagement rate of 1.07%.
Emteethehustla shows up in the InstME index as a Music account, 2.3M followers, 355 posts.
For Music accounts with over 1M followers, Emteethehustla's 1.07% engagement rate is in line with the median of 1.04%, a read from 1,001 accounts in the InstME index.
The like-to-comment split is roughly 40 to one, indicating a healthy amount of conversation.
Emteethehustla keeps a posting cadence of less than one post per week.
Emteethehustla follows only 46 accounts while being followed by 2.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,400–$16,000
Based on 2.3M followers and a 1.07% engagement rate, a single sponsored post by Emteethehustla is worth an estimated $8,400–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Emteethehustla | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 1.04% |
| Average likes | 23,449 | 25,754 |
| Average comments | 584 | 441 |
| Posts per week | 0.13 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Mthembeni Ndevu is a verified music creator based in South Africa on Instagram, with 2.3M followers.
Mthembeni Ndevu posts on Instagram as @emteethehustla.
Mthembeni Ndevu has 2,252,057 followers on Instagram (2.3M) as of Jul 12, 2026.
Mthembeni Ndevu's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Mthembeni Ndevu average 23,449 likes and 584 comments.
Mthembeni Ndevu posts less than once a week on average.
Mthembeni Ndevu is registered as a creator account on Instagram and is verified.
Mthembeni Ndevu is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 355 posts.
Mthembeni Ndevu's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
355
584
Posts / Week
0.13
Growth Score
21.4 / 100
Follower Ratio
48957.8×
Engagement
0.25%
Yes. Mthembeni Ndevu carries the blue verified badge on Instagram.
A sponsored post from Mthembeni Ndevu is estimated at $8,400 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
