Makeup | Hair | Grooming Mumma To #KoKoRaine & Founder TikTok emmawillismakeup . 📧 (not com)
Reaching 111.8K followers on Instagram, Emma Willis Makeup & Hair is a verified Beauty creator. Its posts sit across beauty and music. Emma Willis Makeup & Hair has shared 3,387 posts to date, currently less than one post a week. Typical posts draw 13,375 likes and 481 comments, putting engagement at 12.39%.
Emmawillishmu shows up in the InstME index as a Beauty account, 111.8K followers, 3,387 posts.
Emmawillishmu has an engagement rate of 12.39%, which is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
The audience comments once per 28 likes on average, a healthy amount of conversation.
In recent weeks Emmawillishmu has kept to less than one post per week.
Estimated sponsored-post value
$1,600–$2,900
Based on 111.8K followers and a 12.39% engagement rate, a single sponsored post by Emmawillishmu is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Emmawillishmu | Cohort median |
|---|---|---|
| Engagement rate | 12.39% | 0.47% |
| Average likes | 13,375 | 1,059 |
| Average comments | 481 | 46 |
| Posts per week | 0.09 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Aug 30, 2026
Emma Willis Makeup & Hair is a verified beauty creator on Instagram, with 111.8K followers.
Emma Willis Makeup & Hair posts on Instagram as @emmawillishmu.
Emma Willis Makeup & Hair has 111,801 followers on Instagram (111.8K) as of Aug 30, 2026.
Emma Willis Makeup & Hair's engagement rate is 12.39%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Emma Willis Makeup & Hair average 13,375 likes and 481 comments.
Emma Willis Makeup & Hair posts less than once a week on average.
Emma Willis Makeup & Hair is registered as a creator account on Instagram and is verified.
Emma Willis Makeup & Hair is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 3,387 posts.
Total Posts
3,387
Avg Comments
481
Engagement
0.35%
Yes. Emma Willis Makeup & Hair carries the blue verified badge on Instagram.
A sponsored post from Emma Willis Makeup & Hair is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
