✨ Premium Strollers & Nursery Furniture ❤️ Designed in NZ with love-by parents, for parents 👶 Thoughtfully made to grow with your family 📍 NZ & AU
Outreach This Creator For FreeFollowers
53.5K
Following
1.8K
Total Posts
Engagement Rate
1.52%
Avg Likes
800
Avg Comments
Edwards & Co is a business account based in New Zealand. The account has built 53.5K followers on Instagram. Edwards & Co has shared 3,251 posts to date, currently around 1 post a week. Engagement runs at 1.52%, or about 800 likes and 13 comments per post.
As a business account, Edwardsandcobaby reaches 53.5K followers on Instagram across 3,251 published posts.
Edwardsandcobaby's average post pulls 800 likes and 13 comments, roughly one interaction per 66 followers.
Comments arrive at about one per 64 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$280–$530
Based on 53.5K followers and a 1.52% engagement rate, a single sponsored post by Edwardsandcobaby is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Edwardsandcobaby | Cohort median |
|---|---|---|
| Engagement rate | 1.52% | 1.45% |
| Average likes | 800 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 1.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Edwardsandcobaby | Cohort median |
|---|---|---|
| Engagement rate | 1.52% | 1.59% |
| Average likes | 800 | 372 |
| Average comments | 13 | 16 |
| Posts per week | 1.06 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Edwards & Co is a Instagram brand based in New Zealand on Instagram, with 53.5K followers.
Edwards & Co posts on Instagram as @edwardsandcobaby.
Edwards & Co has 53,518 followers on Instagram (53.5K) as of Jul 16, 2026.
Edwards & Co's engagement rate is 1.52%, calculated from average likes and comments per post relative to followers.
Posts by Edwards & Co average 800 likes and 13 comments.
Edwards & Co posts about 1 time per week on average.
Edwards & Co is registered as a business account on Instagram.
Edwards & Co's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Edwards & Co is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,251
13
Posts / Week
1.06
Growth Score
30.4 / 100
Follower Ratio
29.7×
Engagement
19.34%
