/DE•SWA/ - it’s French. Non-alc cocktails with adaptogens ✨ Founded by @katyperry & Available at Target, Sprouts, Whole Foods & more 👀
Reaching 106.2K followers on Instagram, De Soi is a verified Food brand. De Soi has shared 940 posts to date, currently around 1 post a week. Typical posts draw 2,585 likes and 65 comments, putting engagement at 2.5%.
Tracked in the InstME index, Drinkdesoi is a Food account with 106.2K followers and a back catalogue of 940 posts.
Drinkdesoi records a 2.5% engagement rate, in the top quarter (median: 0.74%) for the 1,551 Food accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 40 likes, a healthy amount of conversation.
In recent weeks Drinkdesoi has kept to about one post per week.
Drinkdesoi keeps its following list short (795) relative to 106.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$930–$1,700
Based on 106.2K followers and a 2.5% engagement rate, a single sponsored post by Drinkdesoi is worth an estimated $930–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Drinkdesoi | Cohort median |
|---|---|---|
| Engagement rate | 2.5% | 0.74% |
| Average likes | 2,585 | 1,665 |
| Average comments | 65 | 54 |
| Posts per week | 1.15 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
De Soi is a verified food brand on Instagram, with 106.2K followers.
De Soi posts on Instagram as @drinkdesoi.
De Soi has 106,178 followers on Instagram (106.2K) as of Sep 11, 2026.
De Soi's engagement rate is 2.5%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by De Soi average 2,585 likes and 65 comments.
De Soi posts about 1 time per week on average.
De Soi is registered as a business account on Instagram and is verified.
De Soi is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 940 posts.
Yes. De Soi carries the blue verified badge on Instagram.
A sponsored post from De Soi is estimated at $930 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
65
Engagement
0.07%
