Board-Certified Dermatologist🥼 Board-Certified Lifestyle Medicine🩺 Chief Medical Advisor 🌱 Founder 💛 Skin, Hair & Wellness News
Followers
37.6K
Following
2.4K
Total Posts
Engagement Rate
0.33%
Avg Likes
106
Avg Comments
Reaching 37.6K followers on Instagram, Heather Woolery-Lloyd, MD FAAD is a verified Beauty creator. Its posts sit across beauty and health. The account has published 447 posts, currently less than one post a week. Engagement runs at 0.33%, or about 106 likes and 20 comments per post.
Tracked in the InstME index, Drheathermd is a Beauty account with 37.6K followers and a back catalogue of 447 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Drheathermd's 0.33% engagement rate lands below the median of 0.57%.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
Drheathermd currently publishes less than one post per week.
Estimated sponsored-post value
$130–$240
Based on 37.6K followers and a 0.33% engagement rate, a single sponsored post by Drheathermd is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Drheathermd | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.57% |
| Average likes | 106 | 134 |
| Average comments | 20 | 12 |
| Posts per week | 0.13 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Heather Woolery-Lloyd, MD FAAD is a verified beauty creator on Instagram, with 37.6K followers.
Heather Woolery-Lloyd, MD FAAD posts on Instagram as @drheathermd.
Heather Woolery-Lloyd, MD FAAD has 37,645 followers on Instagram (37.6K) as of Aug 30, 2026.
Heather Woolery-Lloyd, MD FAAD's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Heather Woolery-Lloyd, MD FAAD average 106 likes and 20 comments.
Heather Woolery-Lloyd, MD FAAD posts less than once a week on average.
Heather Woolery-Lloyd, MD FAAD is registered as a creator account on Instagram and is verified.
Heather Woolery-Lloyd, MD FAAD is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 447 posts.
447
20
Posts / Week
0.13
Growth Score
6.6 / 100
Last Post
9 days ago
Engagement
0.16%
Yes. Heather Woolery-Lloyd, MD FAAD carries the blue verified badge on Instagram.
A sponsored post from Heather Woolery-Lloyd, MD FAAD is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
