Official Instagram for The Door, NYC's premier youth-development organization, providing comprehensive services for young people ages 12 to 24.
Outreach This Creator For FreeFollowers
11K
Following
466
Total Posts
Engagement Rate
0.44%
Avg Likes
48
Avg Comments
The Door is a Nonprofit organization brand on Instagram based in United States, tracked in the InstME index with 11K followers. To date The Door has posted 1,882 times, currently around 3 posts a week. Posts average 48 likes and 1 comments, an engagement rate of 0.44%.
Door_nyc has built an audience of 11K followers on Instagram over 1,882 posts as a Nonprofit organization account.
Benchmarked against accounts with 10K–100K followers, the 0.44% engagement rate Door_nyc posts is in the bottom 14%.
Roughly one in 52 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Door_nyc sits at about 3 posts per week.
On audience quality, Door_nyc lands at 82/100, an estimated 15% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$39–$72
Based on 11K followers and a 0.44% engagement rate, a single sponsored post by Door_nyc is worth an estimated $39–$72. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Nonprofit organization
| Metric | Door_nyc | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.45% |
| Average likes | 48 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 3.37 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Door_nyc | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.9% |
| Average likes | 48 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 3.37 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
The Door is a nonprofit organization brand based in United States on Instagram, with 11K followers.
The Door posts on Instagram as @door_nyc.
The Door has 11,047 followers on Instagram (11K) as of Jul 14, 2026.
The Door's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers.
Posts by The Door average 48 likes and 1 comments.
The Door posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 15% of The Door's followers are low-quality or inactive, giving an audience-quality score of 82/100.
The Door is registered as a business account on Instagram.
The Door is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 1,882 posts.
The Door's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,882
1
Posts / Week
3.37
Growth Score
8.8 / 100
ER Rank
14th
Engagement
1.31%
A sponsored post from The Door is estimated at $39 to $72. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
