Puerto Rican rum redefining the spirit of the knight. 21+ to follow. Rum and Flavored Rum. 21%-75.5% ALC/VOL. Drink responsibly.
Followers
27.1K
Following
846
Total Posts
Engagement Rate
0.13%
Avg Likes
35
Avg Comments
Reaching 27.1K followers on Instagram, Don Q Rum is a verified Wine/spirits brand based in United States. To date Don Q Rum has posted 2,242 times, currently around 2 posts a week. Typical posts draw 35 likes and 1 comments, putting engagement at 0.13%.
Donqrum's Instagram presence spans 2,242 posts and 27.1K followers, profiling it as a Wine/spirits account.
Posts by Donqrum tend to gather 35 likes and 1 comments, about one interaction per 765 followers.
Followers leave about one comment for every 46 likes, a healthy amount of conversation.
Donqrum currently publishes about 2 posts per week.
Estimated sponsored-post value
$95–$180
Based on 27.1K followers and a 0.13% engagement rate, a single sponsored post by Donqrum is worth an estimated $95–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine/spirits
| Metric | Donqrum | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.45% |
| Average likes | 35 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 2.16 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Donqrum | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.9% |
| Average likes | 35 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 2.16 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Don Q Rum is a verified wine/spirits brand based in United States on Instagram, with 27.1K followers.
Don Q Rum posts on Instagram as @donqrum.
Don Q Rum has 27,100 followers on Instagram (27.1K) as of Jul 13, 2026.
Don Q Rum's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Don Q Rum average 35 likes and 1 comments.
Don Q Rum posts about 2 times per week on average.
Don Q Rum is registered as a business account on Instagram and is verified.
Don Q Rum is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 2,242 posts.
Don Q Rum's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,242
1
Posts / Week
2.16
Growth Score
2.6 / 100
Follower Ratio
32.0×
Engagement
0.23%
Yes. Don Q Rum carries the blue verified badge on Instagram.
A sponsored post from Don Q Rum is estimated at $95 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
