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Don Papa Rum runs a verified Parenting brand account with 69K followers on Instagram. To date Don Papa Rum has posted 113 times, currently less than one post a week. Typical posts draw 164 likes and 3 comments, putting engagement at 0.24%.
Donpaparum is a Parenting account whose 113 posts have grown a following of 69K on Instagram.
Compared with 2,913 other Parenting accounts with 10K–100K followers in the InstME index, Donpaparum's 0.24% engagement rate is in the bottom quarter (median: 1.08%).
Followers weigh in with a comment about every 64 likes, an audience that mostly engages through likes.
Video content from Donpaparum draws about 6.3K views.
Posting frequency for Donpaparum sits at less than one post per week.
Estimated sponsored-post value
$240–$450
Based on 69K followers and a 0.24% engagement rate, a single sponsored post by Donpaparum is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Donpaparum | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.08% |
| Average likes | 164 | 275 |
| Average comments | 3 | 15 |
| Posts per week | 0.99 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
Don Papa Rum is a verified parenting brand on Instagram, with 69K followers.
Don Papa Rum posts on Instagram as @donpaparum.
Don Papa Rum has 69,025 followers on Instagram (69K) as of Sep 21, 2026.
Don Papa Rum's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Don Papa Rum average 164 likes and 3 comments.
Don Papa Rum posts less than once a week on average.
Don Papa Rum is registered as a business account on Instagram and is verified.
Don Papa Rum is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 113 posts.
Yes. Don Papa Rum carries the blue verified badge on Instagram.
Total Posts
113
Avg Comments
3
Engagement
1.65%
A sponsored post from Don Papa Rum is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
