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Followers
76.9K
Following
2K
Total Posts
Engagement Rate
0.03%
Avg Likes
3
Avg Comments
Reaching 76.9K followers on Instagram, Matt Mills is a verified Business creator. The account posts mainly around business and lifestyle topics. Matt Mills has shared 210 posts to date, currently less than one post a week. Posts average 3 likes and 21 comments, an engagement rate of 0.03%.
Tracked in the InstME index, Donmilliono is a Business account with 76.9K followers and a back catalogue of 210 posts.
Donmilliono records a 0.03% engagement rate, in the bottom quarter (median: 1.46%) for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
Donmilliono currently publishes less than one post per week.
Estimated sponsored-post value
$270–$500
Based on 76.9K followers and a 0.03% engagement rate, a single sponsored post by Donmilliono is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Donmilliono | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.46% |
| Average likes | 3 | 334 |
| Average comments | 21 | 22 |
| Posts per week | 0.69 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Matt Mills is a verified business creator on Instagram, with 76.9K followers.
Matt Mills posts on Instagram as @donmilliono.
Matt Mills has 76,878 followers on Instagram (76.9K) as of Jul 13, 2026.
Matt Mills's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Matt Mills average 3 likes and 21 comments.
Matt Mills posts less than once a week on average.
Matt Mills is registered as a creator account on Instagram and is verified.
Matt Mills is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 210 posts.
Yes. Matt Mills carries the blue verified badge on Instagram.
210
21
Posts / Week
0.69
Growth Score
0.6 / 100
Follower Ratio
39.3×
Engagement
0.65%
A sponsored post from Matt Mills is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
