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Domino's Australia is a verified Food brand based in Australia, with 121K followers on Instagram. To date Domino's Australia has posted 3,570 times, currently around 5 posts a week. Typical posts draw 240 likes and 2 comments, putting engagement at 0.2%.
On Instagram, Dominos_au runs a Food account that has published 3,570 posts and gathered 121K followers.
Dominos_au has an engagement rate of 0.2%, which is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
The audience comments once per 125 likes on average, an audience that mostly engages through likes.
In recent weeks Dominos_au has kept to about 5 posts per week.
Dominos_au scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$420–$790
Based on 121K followers and a 0.2% engagement rate, a single sponsored post by Dominos_au is worth an estimated $420–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dominos_au | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.74% |
| Average likes | 240 | 1,665 |
| Average comments | 2 | 54 |
| Posts per week | 5.2 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dominos_au | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.7% |
| Average likes | 240 | 1,539 |
| Average comments | 2 | 38 |
| Posts per week | 5.2 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Domino's Australia is a verified food brand based in Australia on Instagram, with 121K followers.
Domino's Australia posts on Instagram as @dominos_au.
Domino's Australia has 120,964 followers on Instagram (121K) as of Sep 7, 2026.
Domino's Australia's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Domino's Australia average 240 likes and 2 comments.
Domino's Australia posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Domino's Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Domino's Australia is registered as a business account on Instagram and is verified.
Avg Comments
2
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.53%
Domino's Australia is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,570 posts.
Domino's Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Domino's Australia carries the blue verified badge on Instagram.
A sponsored post from Domino's Australia is estimated at $420 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
