A celebration of beauty and savings by @dollargeneral. 💄 Get featured:
Followers
30.5K
Following
30
Total Posts
Engagement Rate
0.07%
Avg Likes
19
Avg Comments
Reaching 30.5K followers on Instagram, Dollar General Beauty is a verified Beauty brand based in United States. Dollar General Beauty has shared 990 posts to date, currently less than one post a week. Posts average 19 likes and 2 comments, an engagement rate of 0.07%.
On Instagram, Dollargeneralbeauty runs a Beauty account that has published 990 posts and gathered 30.5K followers.
Dollargeneralbeauty has an engagement rate of 0.07%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Dollargeneralbeauty's recent cadence works out to less than one post per week.
Dollargeneralbeauty follows only 30 accounts while being followed by 30.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$110–$200
Based on 30.5K followers and a 0.07% engagement rate, a single sponsored post by Dollargeneralbeauty is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Dollargeneralbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.57% |
| Average likes | 19 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 0.9 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dollargeneralbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.51% |
| Average likes | 19 | 91 |
| Average comments | 2 | 10 |
| Posts per week | 0.9 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Dollar General Beauty is a verified beauty brand based in United States on Instagram, with 30.5K followers.
Dollar General Beauty posts on Instagram as @dollargeneralbeauty.
Dollar General Beauty has 30,450 followers on Instagram (30.5K) as of Jul 16, 2026.
Dollar General Beauty's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Dollar General Beauty average 19 likes and 2 comments.
Dollar General Beauty posts less than once a week on average.
Dollar General Beauty is registered as a business account on Instagram and is verified.
Dollar General Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 990 posts.
990
2
Posts / Week
0.9
Growth Score
1.4 / 100
Follower Ratio
1015.0×
Engagement
0.21%
Dollar General Beauty's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Dollar General Beauty carries the blue verified badge on Instagram.
A sponsored post from Dollar General Beauty is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
