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Followers
320.8K
Following
8
Total Posts
Engagement Rate
0.06%
Avg Likes
198
Avg Comments
Dollar General is a verified business account, with 320.8K followers on Instagram. The account has published 2,447 posts, currently around 7 posts a week. Engagement runs at 0.06%, or about 198 likes and 3 comments per post.
With 320.8K followers across 2,447 posts, Dollargeneral is one of the business accounts tracked in the InstME index.
Posts by Dollargeneral tend to gather 198 likes and 3 comments, about one interaction per 1,595 followers.
At one comment per 66 likes, the ratio points to an audience that mostly engages through likes.
Dollargeneral keeps a posting cadence of about 7 posts per week.
Dollargeneral keeps its following list short (8) relative to 320.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 320.8K followers and a 0.06% engagement rate, a single sponsored post by Dollargeneral is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Dollargeneral | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 198 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 6.55 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dollar General is a verified Instagram brand on Instagram, with 320.8K followers.
Dollar General posts on Instagram as @dollargeneral.
Dollar General has 320,755 followers on Instagram (320.8K) as of Jul 15, 2026.
Dollar General's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Dollar General average 198 likes and 3 comments.
Dollar General posts about 7 times per week on average.
Dollar General is registered as a business account on Instagram and is verified.
Yes. Dollar General carries the blue verified badge on Instagram.
A sponsored post from Dollar General is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,447
3
Posts / Week
6.55
Growth Score
1.2 / 100
Follower Ratio
40094.4×
Engagement
0.37%
