Followers
24.4M
Following
569
Total Posts
Engagement Rate
2.15%
Avg Likes
522,158
Avg Comments
Doja Cat is a verified Music brand based in United States, with 24.4M followers on Instagram. Content spans music and pets. To date Doja Cat has posted 64 times, currently less than one post a week. Posts average 522,158 likes and 3,632 comments, an engagement rate of 2.15%.
On Instagram, Dojacat runs a Music account that has published 64 posts and gathered 24.4M followers.
Dojacat has an engagement rate of 2.15%, which is above the median of 1.04% for Music accounts with over 1M followers, based on 1,001 accounts in the InstME index.
The audience comments once per 144 likes on average, an audience that mostly engages through likes.
In recent weeks Dojacat has kept to less than one post per week.
Dojacat follows only 569 accounts while being followed by 24.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$180,000–$340,000
Based on 24.4M followers and a 2.15% engagement rate, a single sponsored post by Dojacat is worth an estimated $180,000–$340,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Pets
| Metric | Dojacat | Cohort median |
|---|---|---|
| Engagement rate | 2.15% | 1.04% |
| Average likes | 522,158 | 25,754 |
| Average comments | 3,632 | 441 |
| Posts per week | 0.57 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dojacat | Cohort median |
|---|---|---|
| Engagement rate | 2.15% | 1.17% |
| Average likes | 522,158 | 20,821 |
| Average comments | 3,632 | 595 |
| Posts per week | 0.57 | 0.59 |
Median values from 99 Music accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Doja Cat is a verified music brand based in United States on Instagram, with 24.4M followers.
Doja Cat posts on Instagram as @dojacat.
Doja Cat has 24,416,505 followers on Instagram (24.4M) as of Jul 15, 2026.
Doja Cat's engagement rate is 2.15%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Doja Cat average 522,158 likes and 3,632 comments.
Doja Cat posts less than once a week on average.
Doja Cat is registered as a business account on Instagram and is verified.
Doja Cat is categorized as a music and pets account in the InstME index, based on the profile's bio and Instagram category across 64 posts.
Doja Cat's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
64
3,632
Posts / Week
0.57
Growth Score
43 / 100
Follower Ratio
42911.3×
Engagement
0%
Yes. Doja Cat carries the blue verified badge on Instagram.
A sponsored post from Doja Cat is estimated at $180,000 to $340,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
