Will Tobias is a verified Music creator, with 139.4K followers on Instagram. Content spans music and business. Will Tobias has shared 9,074 posts to date, currently less than one post a week. Typical posts draw 265 likes and 14 comments, putting engagement at 0.2%.
Tracked in the InstME index, Djwillnyc is a Music account with 139.4K followers and a back catalogue of 9,074 posts.
Against 4,576 Music accounts with 100K–1M followers in the InstME index, Djwillnyc's 0.2% engagement rate lands in the bottom quarter (median: 1.76%).
Followers leave about one comment for every 19 likes, an unusually discussion-heavy audience.
Djwillnyc keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Djwillnyc at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$490–$910
Based on 139.4K followers and a 0.2% engagement rate, a single sponsored post by Djwillnyc is worth an estimated $490–$910. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Djwillnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.76% |
| Average likes | 265 | 4,115 |
| Average comments | 14 | 114 |
| Posts per week | 0.22 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Will Tobias is a verified music creator on Instagram, with 139.4K followers.
Will Tobias posts on Instagram as @djwillnyc.
Will Tobias has 139,401 followers on Instagram (139.4K) as of Jul 11, 2026.
Will Tobias's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Will Tobias average 265 likes and 14 comments.
Will Tobias posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Will Tobias's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
9,074
Avg Comments
14
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
Engagement
6.45%
Will Tobias is registered as a creator account on Instagram and is verified.
Will Tobias is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 9,074 posts.
Yes. Will Tobias carries the blue verified badge on Instagram.
A sponsored post from Will Tobias is estimated at $490 to $910. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
