Taking you behind-the-scenes of a global leader in beverage alcohol. Only share to legal drinking age. Drink responsibly. UGC: https://bit.ly/3SGSgEd
Followers
208.8K
Following
69
Total Posts
Engagement Rate
0.45%
Avg Likes
914
Avg Comments
Diageo runs a verified Brand brand account with 208.8K followers on Instagram. The account has published 2,381 posts, currently around 1 post a week. Typical posts draw 914 likes and 18 comments, putting engagement at 0.45%.
As a Brand account, Diageo reaches 208.8K followers on Instagram across 2,381 published posts.
On average, Diageo's posts earn 914 likes and 18 comments, about one interaction per 224 followers.
The comment-to-like ratio works out to one comment per 50 likes, pointing to a healthy amount of conversation.
Diageo maintains a rhythm of about one post per week.
The account follows just 69 others against 208.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$730–$1,400
Based on 208.8K followers and a 0.45% engagement rate, a single sponsored post by Diageo is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Diageo | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.25% |
| Average likes | 914 | 2,985 |
| Average comments | 18 | 73 |
| Posts per week | 1.07 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Diageo is a verified brand brand on Instagram, with 208.8K followers.
Diageo has 208,833 followers on Instagram (208.8K) as of Aug 10, 2026.
Diageo's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers.
Posts by Diageo average 914 likes and 18 comments.
Diageo posts about 1 time per week on average.
Diageo is registered as a business account on Instagram and is verified.
Diageo is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 2,381 posts.
Yes. Diageo carries the blue verified badge on Instagram.
A sponsored post from Diageo is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,381
18
Posts / Week
1.07
Growth Score
9 / 100
Last Post
15 days ago
Engagement
0.45%
