Lifestyle brand & events for lovers of world music
Outreach This Creator For FreeReaching 12.1K followers on Instagram, De La Playa Records & Leisure is a Music brand. Its posts sit across music and lifestyle. To date De La Playa Records & Leisure has posted 197 times, currently less than one post a week. Engagement runs at 1.95%, or about 227 likes and 8 comments per post.
Delaplayamusic's Instagram presence spans 197 posts and 12.1K followers, profiling it as a Music account.
Delaplayamusic has an engagement rate of 1.95%, which is below the median of 2.47% for Music accounts with 10K–100K followers, based on 17,051 accounts in the InstME index.
The like-to-comment split is roughly 28 to one, indicating a healthy amount of conversation.
Delaplayamusic's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$83–$150
Based on 12.1K followers and a 1.95% engagement rate, a single sponsored post by Delaplayamusic is worth an estimated $83–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Lifestyle
| Metric | Delaplayamusic | Cohort median |
|---|---|---|
| Engagement rate | 1.95% | 2.47% |
| Average likes | 227 | 535 |
| Average comments | 8 | 35 |
| Posts per week | 0.11 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
De La Playa Records & Leisure is a music brand on Instagram, with 12.1K followers.
De La Playa Records & Leisure posts on Instagram as @delaplayamusic.
De La Playa Records & Leisure has 12,098 followers on Instagram (12.1K) as of Aug 27, 2026.
De La Playa Records & Leisure's engagement rate is 1.95%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by De La Playa Records & Leisure average 227 likes and 8 comments.
De La Playa Records & Leisure posts less than once a week on average.
De La Playa Records & Leisure is registered as a business account on Instagram.
De La Playa Records & Leisure is categorized as a music and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 197 posts.
Total Posts
197
Avg Comments
8
Engagement
0.72%
A sponsored post from De La Playa Records & Leisure is estimated at $83 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
