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Decathlonuk is a verified Sports brand based in United Kingdom, with 102.8K followers on Instagram. The account has published 2,528 posts, currently less than one post a week. Typical posts draw 591 likes and 11 comments, putting engagement at 0.59%.
Decathlonuk shows up in the InstME index as a Sports account, 102.8K followers, 2,528 posts.
Decathlonuk's engagement rate of 0.59% places it below the median within the 100K–1M followers cohort tracked by InstME.
For roughly every 56 likes there is one comment, a healthy amount of conversation.
Decathlonuk keeps a posting cadence of less than one post per week.
Quality checks give Decathlonuk 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Decathlonuk follows only 942 accounts while being followed by 102.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$360–$670
Based on 102.8K followers and a 0.59% engagement rate, a single sponsored post by Decathlonuk is worth an estimated $360–$670. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Sports
| Metric | Decathlonuk | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.25% |
| Average likes | 591 | 2,985 |
| Average comments | 11 | 73 |
| Posts per week | 0.16 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Decathlonuk | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 0.72% |
| Average likes | 591 | 1,651 |
| Average comments | 11 | 45 |
| Posts per week | 0.16 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Decathlonuk is a verified sports brand based in United Kingdom on Instagram, with 102.8K followers.
Decathlonuk has 102,780 followers on Instagram (102.8K) as of Sep 7, 2026.
Decathlonuk's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers.
Posts by Decathlonuk average 591 likes and 11 comments.
Decathlonuk posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Decathlonuk's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Decathlonuk is registered as a business account on Instagram and is verified.
Decathlonuk is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,528 posts.
Decathlonuk's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,528
Avg Comments
11
Engagement
3.28%
Yes. Decathlonuk carries the blue verified badge on Instagram.
A sponsored post from Decathlonuk is estimated at $360 to $670. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
