Founder of Your Favorite Hospitality Brands @groothospitality NY Times Best Selling Author of ‘Take It Personal’
Followers
1.2M
Following
397
Total Posts
Engagement Rate
0.9%
Avg Likes
10,668
Avg Comments
David Grutman is a verified Business creator, with 1.2M followers on Instagram. David Grutman has shared 4,149 posts to date, currently around 2 posts a week. Typical posts draw 10,668 likes and 237 comments, putting engagement at 0.9%.
On Instagram, Davidgrutman runs a Business account that has published 4,149 posts and gathered 1.2M followers.
Davidgrutman has an engagement rate of 0.9%, which is below the median of 1.08% for Business accounts with over 1M followers, based on 575 accounts in the InstME index.
Followers leave about one comment for every 45 likes, a healthy amount of conversation.
In recent weeks Davidgrutman has kept to about one post per week.
Davidgrutman follows only 397 accounts while being followed by 1.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,300–$7,900
Based on 1.2M followers and a 0.9% engagement rate, a single sponsored post by Davidgrutman is worth an estimated $4,300–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Davidgrutman | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 1.08% |
| Average likes | 10,668 | 29,775 |
| Average comments | 237 | 402 |
| Posts per week | 1.79 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
David Grutman is a verified business creator on Instagram, with 1.2M followers.
David Grutman posts on Instagram as @davidgrutman.
David Grutman has 1,217,137 followers on Instagram (1.2M) as of Jul 15, 2026.
David Grutman's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by David Grutman average 10,668 likes and 237 comments.
David Grutman posts about 2 times per week on average.
David Grutman is registered as a creator account on Instagram and is verified.
David Grutman is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,149 posts.
Yes. David Grutman carries the blue verified badge on Instagram.
4,149
237
Posts / Week
1.79
Growth Score
18 / 100
Follower Ratio
3065.8×
Engagement
0.55%
A sponsored post from David Grutman is estimated at $4,300 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
