The business of entertainment.
linkin.bio/varietyFollowers
3.4M
Following
1.2K
Total Posts
Engagement Rate
2.24%
Avg Likes
76,675
Avg Comments
Variety is a Tech account on Instagram with 3.4M followers and 23,637 published posts.
Variety has an engagement rate of 2.24%, which is above the median of 1.01% for Tech accounts with over 1M followers, based on 458 accounts in the InstME index.
Followers leave about one comment for every 156 likes — an audience that mostly engages through likes.
Variety currently publishes about 3 posts per week.
The account follows just 1,175 others against 3.4M followers — a ratio typical of established creators and brands.
| Metric | Variety | Cohort median |
|---|---|---|
| Engagement rate | 2.24% | 1.01% |
| Average likes | 76,675 | 20,515 |
| Average comments | 492 | 371 |
| Posts per week | 2.95 | 0.98 |
Median values from 458 Tech accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Variety has 3,446,109 followers on Instagram (3.4M) as of Jul 15, 2026.
Variety's engagement rate is 2.24%, calculated from average likes and comments per post relative to followers. That is above the median of 1.01% for Tech accounts with over 1M followers in the InstME index.
Posts by Variety average 76,675 likes and 492 comments.
Variety posts about 3 times per week on average.
Variety is registered as a business account on Instagram and is verified.
23,637
492
Avg Views
0
Posts / Week
2.95
Growth Score
44.8 / 100
9M
Engagement
4.21%
