Wear SPF, Stay Pretty Forever™️ Comprehensive Protection, Empowered Skin #DARLING
On Instagram, DARLING is a verified Beauty brand with an audience of 61.2K. The account posts mainly around beauty and health topics. To date DARLING has posted 1,611 times, currently less than one post a week. Engagement runs at 0.25%, or about 147 likes and 5 comments per post.
On Instagram, Darlingofficial runs a Beauty account that has published 1,611 posts and gathered 61.2K followers.
Darlingofficial has an engagement rate of 0.25%, which is below the median of 0.57% for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Followers leave about one comment for every 31 likes, a healthy amount of conversation.
Darlingofficial currently publishes less than one post per week.
Darlingofficial follows only 22 accounts while being followed by 61.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$210–$400
Based on 61.2K followers and a 0.25% engagement rate, a single sponsored post by Darlingofficial is worth an estimated $210–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Darlingofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.57% |
| Average likes | 147 | 134 |
| Average comments | 5 | 12 |
| Posts per week | 0.12 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
DARLING is a verified beauty brand on Instagram, with 61.2K followers.
DARLING posts on Instagram as @darlingofficial.
DARLING has 61,218 followers on Instagram (61.2K) as of Sep 19, 2026.
DARLING's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by DARLING average 147 likes and 5 comments.
DARLING posts less than once a week on average.
DARLING is registered as a business account on Instagram and is verified.
DARLING is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,611 posts.
Yes. DARLING carries the blue verified badge on Instagram.
Total Posts
1,611
Avg Comments
5
Engagement
0.19%
A sponsored post from DARLING is estimated at $210 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
