Darkside Of The Grill ™ Canadas Premier BBQ Pit Master & Live Fire Chef DarkSide Rubs In Stores and Online Now! ™
Mel Chmilar Jr is a verified Food brand. The account has built 577.2K followers on Instagram. The account posts mainly around food and lifestyle topics. To date Mel Chmilar Jr has posted 2,583 times, currently less than one post a week. Engagement runs at 0.22%, or about 1,192 likes and 57 comments per post.
Counting 577.2K followers and 2,583 posts, Darksideofthegrill sits in the InstME index as a Food account.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Darksideofthegrill's 0.22% engagement rate is in the bottom quarter (median: 0.74%).
Roughly one in 21 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Darksideofthegrill sits at less than one post per week.
With 577.2K followers but only 1,487 accounts followed back, Darksideofthegrill shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,800
Based on 577.2K followers and a 0.22% engagement rate, a single sponsored post by Darksideofthegrill is worth an estimated $2,000–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
| Metric | Darksideofthegrill | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.74% |
| Average likes | 1,192 | 1,665 |
| Average comments | 57 | 54 |
| Posts per week | 0.17 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 9, 2026
Mel Chmilar Jr is a verified food brand on Instagram, with 577.2K followers.
Mel Chmilar Jr posts on Instagram as @darksideofthegrill.
Mel Chmilar Jr has 577,243 followers on Instagram (577.2K) as of Sep 9, 2026.
Mel Chmilar Jr's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Mel Chmilar Jr average 1,192 likes and 57 comments.
Mel Chmilar Jr posts less than once a week on average.
Mel Chmilar Jr is registered as a business account on Instagram and is verified.
Mel Chmilar Jr is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,583 posts.
Yes. Mel Chmilar Jr carries the blue verified badge on Instagram.
Total Posts
2,583
Avg Comments
57
Engagement
3.24%
A sponsored post from Mel Chmilar Jr is estimated at $2,000 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
