Believer. Father. Husband. Son. Brother. Journalist. Candle Maker. @TODAYShow Co-Host.
Followers
457.4K
Following
2.1K
Total Posts
Engagement Rate
2.61%
Avg Likes
11,521
Avg Comments
On Instagram, Craig Melvin is a verified Journalist creator based in United States with an audience of 457.4K. Craig Melvin has shared 2,403 posts to date, currently less than one post a week. Typical posts draw 11,521 likes and 395 comments, putting engagement at 2.61%.
Tracked in the InstME index, Craigmelvinnbc is a Journalist account with 457.4K followers and a back catalogue of 2,403 posts.
Measured against other accounts with 100K–1M followers, Craigmelvinnbc's 2.61% engagement rate lands above the median.
The like-to-comment split is roughly 29 to one, indicating a healthy amount of conversation.
Video posts from Craigmelvinnbc average 46.3K views.
Over recent weeks, Craigmelvinnbc has published less than one post per week.
InstME estimates 0% of Craigmelvinnbc's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Craigmelvinnbc keeps its following list short (2,123) relative to 457.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,200–$7,800
Based on 457.4K followers and a 2.61% engagement rate, a single sponsored post by Craigmelvinnbc is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Journalist
| Metric | Craigmelvinnbc | Cohort median |
|---|---|---|
| Engagement rate | 2.61% | 1.25% |
| Average likes | 11,521 | 2,985 |
| Average comments | 395 | 73 |
| Posts per week | 0.17 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Craigmelvinnbc | Cohort median |
|---|---|---|
| Engagement rate | 2.61% | 0.86% |
| Average likes | 11,521 | 2,003 |
| Average comments | 395 | 56 |
| Posts per week | 0.17 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Craig Melvin is a verified journalist creator based in United States on Instagram, with 457.4K followers.
Craig Melvin posts on Instagram as @craigmelvinnbc.
Craig Melvin has 457,401 followers on Instagram (457.4K) as of Mar 26, 2026.
Craig Melvin's engagement rate is 2.61%, calculated from average likes and comments per post relative to followers.
Posts by Craig Melvin average 11,521 likes and 395 comments.
Craig Melvin posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Craig Melvin's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Craig Melvin is registered as a creator account on Instagram and is verified.
Craig Melvin is categorized as a journalist account in the InstME index, based on the profile's bio and Instagram category across 2,403 posts.
2,403
395
Avg Views
46,251
Posts / Week
0.17
Growth Score
52.2 / 100
Engagement
0.08%
Craig Melvin's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Craig Melvin carries the blue verified badge on Instagram.
A sponsored post from Craig Melvin is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
