Co-Host: @todayshow 🌞 Host: Family Style w/Al Roker>Today.com/allday & 🌞Owner/CEO: 🎬 Co-Host: Off The Rails on 🎤
Followers
1.1M
Following
893
Total Posts
Engagement Rate
0.33%
Avg Likes
3,468
Avg Comments
Reaching 1.1M followers on Instagram, Al Roker is a verified Fashion creator. Content spans fashion and tech. Al Roker has shared 9,661 posts to date, currently around 9 posts a week. Engagement runs at 0.33%, or about 3,468 likes and 82 comments per post.
Tracked in the InstME index, Alroker is a Fashion account with 1.1M followers and a back catalogue of 9,661 posts.
Against 424 Fashion accounts with over 1M followers in the InstME index, Alroker's 0.33% engagement rate lands below the median of 0.52%.
The audience comments once per 42 likes on average, a healthy amount of conversation.
Alroker's recent cadence works out to about 9 posts per week, more than one per day.
Alroker keeps its following list short (893) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,800–$7,000
Based on 1.1M followers and a 0.33% engagement rate, a single sponsored post by Alroker is worth an estimated $3,800–$7,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Alroker | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.52% |
| Average likes | 3,468 | 9,959 |
| Average comments | 82 | 187 |
| Posts per week | 8.81 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Al Roker is a verified fashion creator on Instagram, with 1.1M followers.
Al Roker posts on Instagram as @alroker.
Al Roker has 1,079,542 followers on Instagram (1.1M) as of Apr 28, 2026.
Al Roker's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Al Roker average 3,468 likes and 82 comments.
Al Roker posts about 9 times per week on average.
Al Roker is registered as a creator account on Instagram and is verified.
Al Roker is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 9,661 posts.
Yes. Al Roker carries the blue verified badge on Instagram.
9,661
82
Posts / Week
8.81
Growth Score
6.6 / 100
Follower Ratio
1208.9×
Engagement
21.51%
A sponsored post from Al Roker is estimated at $3,800 to $7,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
