Husband, father, son, brother, uncle, friend, coach. Author and Vooks Ambassador. Cohost of IMO with @michelleobama & Craig Robinson.
Followers
242.5K
Following
339
Total Posts
Engagement Rate
17.93%
Avg Likes
43,114
Avg Comments
Craig Robinson is a verified Fitness creator. The account has built 242.5K followers on Instagram. The account posts mainly around fitness and music topics. Craig Robinson has shared 299 posts to date, currently around 5 posts a week. Engagement runs at 17.93%, or about 43,114 likes and 378 comments per post.
Craigmalrob is a Fitness account on Instagram with 242.5K followers and 299 published posts.
Benchmarked against 2,038 Fitness accounts with 100K–1M followers, Craigmalrob posts a 17.93% engagement rate that is in the top quarter (median: 1.82%).
Comments arrive at about one per 114 likes, a sign of an audience that mostly engages through likes.
Craigmalrob's output runs to about 5 posts per week.
With 242.5K followers but only 339 accounts followed back, Craigmalrob shows the ratio of a well-established account.
Estimated sponsored-post value
$3,400–$6,300
Based on 242.5K followers and a 17.93% engagement rate, a single sponsored post by Craigmalrob is worth an estimated $3,400–$6,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Music
| Metric | Craigmalrob | Cohort median |
|---|---|---|
| Engagement rate | 17.93% | 1.82% |
| Average likes | 43,114 | 4,679 |
| Average comments | 378 | 94 |
| Posts per week | 5.21 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Craig Robinson is a verified fitness creator on Instagram, with 242.5K followers.
Craig Robinson posts on Instagram as @craigmalrob.
Craig Robinson has 242,538 followers on Instagram (242.5K) as of Jul 11, 2026.
Craig Robinson's engagement rate is 17.93%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Craig Robinson average 43,114 likes and 378 comments.
Craig Robinson posts about 5 times per week on average.
Craig Robinson is registered as a creator account on Instagram and is verified.
Craig Robinson is categorized as a fitness and music account in the InstME index, based on the profile's bio and Instagram category across 299 posts.
Yes. Craig Robinson carries the blue verified badge on Instagram.
299
378
Posts / Week
5.21
Growth Score
100 / 100
Follower Ratio
715.5×
Engagement
0.35%
A sponsored post from Craig Robinson is estimated at $3,400 to $6,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
