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BrandHealth/beauty
🤡 Facepainting 🧙♂️ Cosplay 🧟♀️ Sfx & More 😀♥️ 💖 #coolmakeups Tag us to be featured 😊
Audience
Browse top profilesFollowers
288.4K
Following
2.4K
Total Posts
Engagement & Performance
Engagement Rate
0.38%
Avg Likes
1,078
Avg Comments
What the numbers say about @cool.makeups
With 288.4K followers across 1,624 posts, @cool.makeups is one of the Beauty accounts tracked in the InstME index.
Compared with 700 other Beauty accounts with 100K–1M followers in the InstME index, @cool.makeups's 0.38% engagement rate is below the median of 0.57%.
The comment-to-like ratio works out to one comment per 205 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 2,371 others against 288.4K followers — a ratio typical of established creators and brands.
@cool.makeups vs similar accounts
| Metric | @cool.makeups | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.57% |
| Average likes | 1,078 | 1,261 |
| Average comments | 5 | 53 |
| Posts per week | 0.48 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @cool.makeups's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @cool.makeups: (1,078 avg likes + 5 avg comments) ÷ 288,366 followers × 100 ≈ 0.38%.
Frequently asked questions about @cool.makeups
How many followers does @cool.makeups have?
@cool.makeups has 288,366 followers on Instagram (288.4K) as of Jul 10, 2026.
What is @cool.makeups's engagement rate?
@cool.makeups's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 100K–1M followers in the InstME index.
How many likes does @cool.makeups average per post?
Posts by @cool.makeups average 1,078 likes and 5 comments.
How often does @cool.makeups post on Instagram?
@cool.makeups posts less than once a week on average.
Is @cool.makeups a business or creator account?
@cool.makeups is registered as a business account on Instagram.
