FASHION | BRANDS | EVENTS Melbourne based. Yarra Valley local. Yours truly @melanie.dunshea
Outreach This Creator For FreeFollowers
1.6K
Following
2.5K
Total Posts
Engagement Rate
5.05%
Avg Likes
72
Avg Comments
MEL | Creative Direction + Photography runs a Photography brand account with 1.6K followers on Instagram. The account posts mainly around photography and fashion topics. To date MEL | Creative Direction + Photography has posted 86 times, currently less than one post a week. Engagement runs at 5.05%, or about 72 likes and 9 comments per post.
Content_bymel is a Photography account on Instagram with 1.6K followers and 86 published posts.
Benchmarked against 8,536 Photography accounts with 1K–10K followers, Content_bymel posts a 5.05% engagement rate that is below the median of 5.86%.
One comment lands for every 8 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Content_bymel follows more accounts (2,520) than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$22–$41
Based on 1.6K followers and a 5.05% engagement rate, a single sponsored post by Content_bymel is worth an estimated $22–$41. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Fashion
| Metric | Content_bymel | Cohort median |
|---|---|---|
| Engagement rate | 5.05% | 5.86% |
| Average likes | 72 | 150 |
| Average comments | 9 | 13 |
| Posts per week | 0.23 | 0.21 |
Median values from 8,536 Photography accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
MEL | Creative Direction + Photography is a photography brand on Instagram, with 1.6K followers.
MEL | Creative Direction + Photography posts on Instagram as @content_bymel.
MEL | Creative Direction + Photography has 1,593 followers on Instagram (1.6K) as of Jul 12, 2026.
MEL | Creative Direction + Photography's engagement rate is 5.05%, calculated from average likes and comments per post relative to followers. That is below the median of 5.86% for Photography accounts with 1K–10K followers in the InstME index.
Posts by MEL | Creative Direction + Photography average 72 likes and 9 comments.
MEL | Creative Direction + Photography posts less than once a week on average.
MEL | Creative Direction + Photography is registered as a business account on Instagram.
86
9
Posts / Week
0.23
Growth Score
100 / 100
Follower Ratio
0.6×
Engagement
4.24%
MEL | Creative Direction + Photography is categorized as a photography and fashion account in the InstME index, based on the profile's bio and Instagram category across 86 posts.
A sponsored post from MEL | Creative Direction + Photography is estimated at $22 to $41. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
