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Andrew Laidlaw is a verified Music creator based in United Kingdom. The account has built 27.9K followers on Instagram. The account posts mainly around music and business topics. Andrew Laidlaw has shared 1,810 posts to date, currently less than one post a week. Typical posts draw 197 likes and 52 comments, putting engagement at 0.9%.
Configa is a Music account whose 1,810 posts have grown a following of 27.9K on Instagram.
Compared with 17,051 other Music accounts with 10K–100K followers in the InstME index, Configa's 0.9% engagement rate is in the bottom quarter (median: 2.47%).
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$98–$180
Based on 27.9K followers and a 0.9% engagement rate, a single sponsored post by Configa is worth an estimated $98–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Configa | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 2.47% |
| Average likes | 197 | 535 |
| Average comments | 52 | 35 |
| Posts per week | 0.52 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Configa | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 1.64% |
| Average likes | 197 | 341 |
| Average comments | 52 | 22 |
| Posts per week | 0.52 | 0.5 |
Median values from 396 Music accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Andrew Laidlaw is a verified music creator based in United Kingdom on Instagram, with 27.9K followers.
Andrew Laidlaw posts on Instagram as @configa.
Andrew Laidlaw has 27,874 followers on Instagram (27.9K) as of Sep 30, 2026.
Andrew Laidlaw's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Andrew Laidlaw average 197 likes and 52 comments.
Andrew Laidlaw posts less than once a week on average.
Andrew Laidlaw is registered as a creator account on Instagram and is verified.
Andrew Laidlaw is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 1,810 posts.
Andrew Laidlaw's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,810
Avg Comments
52
Engagement
2.15%
Yes. Andrew Laidlaw carries the blue verified badge on Instagram.
A sponsored post from Andrew Laidlaw is estimated at $98 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
