City of Calgary is a verified News brand. The account has built 213.2K followers on Instagram. To date City of Calgary has posted 2,468 times, currently around 10 posts a week. Typical posts draw 725 likes and 6 comments, putting engagement at 0.34%.
As a News account, Cityofcalgary reaches 213.2K followers on Instagram across 2,468 published posts.
Cityofcalgary's average post pulls 725 likes and 6 comments, roughly one interaction per 291 followers.
Comments arrive at about one per 115 likes, a sign of an audience that mostly engages through likes.
Cityofcalgary's output runs to about 10 posts per week, more than one per day.
The account follows just 90 others against 213.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$750–$1,400
Based on 213.2K followers and a 0.34% engagement rate, a single sponsored post by Cityofcalgary is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News
| Metric | Cityofcalgary | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.25% |
| Average likes | 725 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 9.99 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
City of Calgary is a verified news brand on Instagram, with 213.2K followers.
City of Calgary posts on Instagram as @cityofcalgary.
City of Calgary has 213,187 followers on Instagram (213.2K) as of Jul 12, 2026.
City of Calgary's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by City of Calgary average 725 likes and 6 comments.
City of Calgary posts about 10 times per week on average.
City of Calgary is registered as a business account on Instagram and is verified.
City of Calgary is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 2,468 posts.
Official account for The City of Calgary. Services, news & more from your local government. Not monitored 24/7. Tag us to be featured 📷
Outreach This Creator For Freewww.calgary.ca/info-requests/social-media-guidelines.htmlTotal Posts
2,468
Avg Comments
6
Engagement
0.65%
Yes. City of Calgary carries the blue verified badge on Instagram.
A sponsored post from City of Calgary is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
