On Instagram, ABC is a verified News brand based in Australia with an audience of 570.7K. ABC has shared 14,454 posts to date, currently less than one post a week. Posts average 3,445 likes and 78 comments, an engagement rate of 0.62%.
With 570.7K followers across 14,454 posts, Abcaustralia is one of the News accounts tracked in the InstME index.
For accounts with 100K–1M followers, Abcaustralia's 0.62% engagement rate reads as below the median in the InstME index.
The like-to-comment split is roughly 44 to one, indicating a healthy amount of conversation.
Abcaustralia currently publishes less than one post per week.
InstME estimates 0% of Abcaustralia's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Abcaustralia keeps its following list short (2,313) relative to 570.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,700
Based on 570.7K followers and a 0.62% engagement rate, a single sponsored post by Abcaustralia is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Abcaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.25% |
| Average likes | 3,445 | 2,985 |
| Average comments | 78 | 73 |
| Posts per week | 0.37 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Abcaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 0.7% |
| Average likes | 3,445 | 1,539 |
| Average comments | 78 | 38 |
| Posts per week | 0.37 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
ABC is a verified news brand based in Australia on Instagram, with 570.7K followers.
ABC posts on Instagram as @abcaustralia.
ABC has 570,651 followers on Instagram (570.7K) as of Sep 7, 2026.
ABC's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers.
Posts by ABC average 3,445 likes and 78 comments.
ABC posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of ABC's followers are low-quality or inactive, giving an audience-quality score of 100/100.
ABC is registered as a business account on Instagram and is verified.
Total Posts
14,454
Avg Comments
78
431.6K
Engagement
0.24%
ABC is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 14,454 posts.
ABC's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. ABC carries the blue verified badge on Instagram.
A sponsored post from ABC is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
