Breaking news from Sydney and around the world. Independent. Always. 📷 ☀️🏖🇦🇺🐨🖊📰
Followers
431.6K
Following
69
Total Posts
Engagement Rate
0.24%
Avg Likes
974
Avg Comments
Reaching 431.6K followers on Instagram, The Sydney Morning Herald is a verified business account based in Australia. To date The Sydney Morning Herald has posted 11,218 times, currently around 46 posts a week. Engagement runs at 0.24%, or about 974 likes and 51 comments per post.
On Instagram, Sydneymorningherald runs a business account that has published 11,218 posts and gathered 431.6K followers.
Sydneymorningherald's 0.24% engagement rate ranks in the bottom 21% among accounts with 100K–1M followers in the InstME index.
The audience comments once per 19 likes on average, an unusually discussion-heavy audience.
Sydneymorningherald currently publishes about 46 posts per week, more than one per day.
InstME estimates 0% of Sydneymorningherald's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Sydneymorningherald follows only 69 accounts while being followed by 431.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,800
Based on 431.6K followers and a 0.24% engagement rate, a single sponsored post by Sydneymorningherald is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Sydneymorningherald | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.25% |
| Average likes | 974 | 2,985 |
| Average comments | 51 | 73 |
| Posts per week | 46.02 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sydneymorningherald | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.7% |
| Average likes | 974 | 1,539 |
| Average comments | 51 | 38 |
| Posts per week | 46.02 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Sydney Morning Herald is a verified Instagram brand based in Australia on Instagram, with 431.6K followers.
The Sydney Morning Herald posts on Instagram as @sydneymorningherald.
The Sydney Morning Herald has 431,634 followers on Instagram (431.6K) as of Apr 23, 2026.
The Sydney Morning Herald's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by The Sydney Morning Herald average 974 likes and 51 comments.
The Sydney Morning Herald posts about 46 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Sydney Morning Herald's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Sydney Morning Herald is registered as a business account on Instagram and is verified.
11,218
51
Posts / Week
46.02
Growth Score
4.8 / 100
ER Rank
21th
Engagement
0.05%
The Sydney Morning Herald's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Sydney Morning Herald carries the blue verified badge on Instagram.
A sponsored post from The Sydney Morning Herald is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
